![]() After a brief stint in TV, she moved to London in 1992 and started a family. Born in Frankfurt to Romanian parents, she studied journalism and law. Gertler, 42, is blonde, blue-eyed, and fine-boned at our morning meeting in Notting Hill’s fashionable Electric Club, she wears a steel-gray satin blouse and gold designer jewelry. Outset “encourages galleries to bring important works, which can then be seen at the fair and bought by the Tate,” says Serota, 63. Pawel Althamer’s “Untitled” (a portable room) was purchased at Frieze in 2007. Since 2003, Outset has bought 72 works by 45 artists for Tate, many of the artists new to the collection, says Serota. charity that links cultural institutions with corporate givers. charity is helping boost individual giving to the arts, which surged 25 percent to a record 382 million pounds in 2007, according to the most recent data from the Arts & Business group, a U.K. Tate shops at the annual Frieze Art Fair with Outset cash. It uses the money to help museums fund acquisitions and enable artists to create new works. ![]() Outset, started in 2003 by Candida Gertler and Yana Peel, gives about 100 patrons access to the art world for 5,000 pounds a year. ![]() Its something between a art club and a museum committee. This isn’t an investment vehicle, though the two women who run it can’t seem to escape the argot of contemporary finance and deal-making. Bloomberg‘s Farah Nayeri puts the spotlight on London’s Outset Contemporary Art Fund. ![]()
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